Stop paying people for attention

Photo by Morgan Housel on Unsplash

Here’s why

Instead of nurturing your own tribe that understands your project, you are incentivizing people to pay attention to you. It is the equivalent of a lottery winner’s spending spree as his friends huddle around him, as long as he pays for the drinks.

  1. Know who you want to talk with.
  2. Understand their struggles and how your project could help them.
  3. Give the “unrepresented” a voice.
  4. Raise awareness about the issue that you are trying to solve.
  5. Work together with your audience to find the way forward.



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Zoran Spirkovski

Zoran Spirkovski

Zoran publishes a blog post on Medium every day. He writes about whatever is relevant in his mind on the day he writes. Follow to get updates.