Stop paying people for attention
Whenever I see a project paying (read: rewarding) people for shares, likes, upvotes, claps, or whatever engagement a small part of me dies.
Instead of spending this money creating value for your real customers, they are spending it on vague metrics and meaningless numbers. Sure, I get it, the algorithm makes them play this way otherwise, they won’t reach anybody.
I too watched “The Social Dilemma”, but even if it works to bring more people in the fold, it’s not worth it for numbers alone.
Instead of nurturing your own tribe that understands your project, you are incentivizing people to pay attention to you. It is the equivalent of a lottery winner’s spending spree as his friends huddle around him, as long as he pays for the drinks.
The moment the money is gone, guess what?
The people are gone as well and with them the illusion that your project has become better established, more recognized, and valuable.
Money was the only reason they were there.
Don’t let it be this way.
It’s up to you (if you are a project owner/lead) to make sure that you:
- Know who you want to talk with.
- Understand their struggles and how your project could help them.
- Give the “unrepresented” a voice.
- Raise awareness about the issue that you are trying to solve.
- Work together with your audience to find the way forward.
Instead of hosting promotional AMAs, Twitter campaigns, meme competitions, and other silly things, it’s better to spend the time thinking about who your brand should stand behind and how to find the first 1,000 true followers.
The rest, it does not matter.
Because you can’t satisfy everybody. Nor should you.