Oct 5, 2018
Ecosystem of Greed
100% incentivized interactions are not natural. Or are they?
Doesn’t our body incentivize us to pursue certain behaviors? Doesn’t the government incentivize us (with the lack of punishment) to pursue certain behaviors? How can we define the quality and nature of our interactions with customers in the crypto/blockchain ecosystem?
This short article will talk about greed and how personality can be the main facilitator of this feeling that can help your brand attract new prospects. In the spirit of the article, I promise to give you a hug if you read it. I’ve been awarded the “Best Hugger 2016 Award” (I just made that up)
Let’s get into it.
Greed is the feeling of desire towards something, the type that clouds our judgment and pushes us to do things we would not do otherwise, such as spending the rent money in the casino greedily trying to win back what we lost in the past week.
Greed has been the driving factor for many generations, way beyond the outset of the technological renaissance. Today, companies regularly use this way of thinking to facilitate traffic. Get “Free” type of mentality, or “How to make $60k passive income in 2019?” type of content has helped thousands of companies around the world begin their relationships with customers that have grown to love and care about their brands.
A valid expectation is that a significant percentage of the people you attract will be there only for the free offer, but they are there, and that tells you that whatever was free, well they are interested in it.
But it starts with the incentive, the utter and despicable bribe. From there the secret is in knowing how to herd the masses, as awful as that may sound. To have a defined path on how to convert prospects into customers, into repeat customers, into loyal brand ambassadors. We don’t all have a product as addictive as cigarettes or soft drinks, but there is one addictive thing that we (can) have in our relationship with our customers.
That this is called personality.
Yes, personality is addictive. Justin Bieber is addictive, so is Kendal Jenner, and most likely Michael Jordan. Your friends are addictive, so much so that you are more likely to procrastinate on the phone, talking with them instead of pursuing your dreams. And we are all under this fallacy that prevents us from living truly happy lives.
At the same time, this is a blessing for marketers such as myself, whose primary goal is to cultivate communities and provide my clients with the traffic, leads, or customers that they want.
Crypto and blockchain success is predicated on incentive, but that can be so many things. The incentive is capable of attracting prospects, but that’s not why they remain. You need to solve a problem to get the money!
Think about all of the free things that we give to our friend on a daily basis, pretty much every time we meet them. Handshakes, hugs, compliments, kisses on the cheek, smiles, and most importantly a listening ear and understanding.
Can your brand get involved in the conversations that are already happening in between friends? I’m not suggesting to create a hug-selling business, although that may not be a bad idea for some environments, but rather how to get prospects to make friends because of your brand? How can you enable people to desire to be a part of your community, activating those greed neurons through their friends?
This is where the article ends. The goal was to provoke you and to get you to think laterally about how you can create and give value to your customers. So let me end it with a few questions that will most likely help your thought process to determine if, and what “Free” goodies you can offer to your customers.
- Does your ideal customer have a problem, which you know how to solve in 10 minutes or less, using only information?
- Do you have a well-defined path for your customers?
- Can you provide a contest for your existing customer base, and leverage the promise of “Free”?
The main goal that I hope to achieve with this article is that there is nothing wrong with incentivizing your prospects, customers, community members to do the things that help you grow the business. Give value, and ask for value after.
I would give you a hug, but considering we are most likely not sitting in the same cafe, then it will have to wait for now. In the mean-time, if you want to read more of the content in which I invest a lot of time and effort you can find it on www.crypto-news.net
